stand up and be counted

Boring, dull and irrelevant. Just some of the criticisims being levelled at media management not just in the "outside world" but even in professional or academic circles. But surely in an age when we are all so-called citizen journalists - or at least with the power to fittingly "empower" ourselves - we are all, indeed, media managers. Has anyone really sat down to reevaluate what it means to be a media manager? Self-publicist, perhaps. Or is this about managing media?