Media Management

Advertising lecture - the clips

2009-02-04T05:20:00.000-08:00

Most recent cool ads here

1984 Apple Mac

Britney Spears: Pepsi

Nicole Kidman - chanel no 5

movie

2008-11-25T03:25:00.000-08:00

An experiment to see if we can upload vidoe

Media management students learn video

2008-11-20T00:53:00.000-08:00

Students in the third year class today tackled what it means to use audio visual in their presentations.
They made a talk in cyber space for the students to follow together.

Talk time

2008-01-28T07:49:00.000-08:00

MEDIA management comes about through so many different avenues but it is tremendous to see that people are engaging in the idea that they are all media managers. Surely everyone know who wants to (that is another matter entirely of course) has a chance to have their say.

Human resources

2008-01-11T07:42:00.000-08:00

THERE has been much debate within human resource circles over the advantages and disadvantages of traditional personnel models compared to more strategic, individualistic human resource management model in newsrooms. I will be looking at these issues in more depth in a series of forthcoming lectures but, for now, I was interested to read an American example concerning newsroom dynamic and morale.

The dynamic within newsrooms at this time of immense change is interesting to study and something I think we all, as journalists, need to consider.

It's a rough old business

2008-01-09T02:11:00.000-08:00

Media managers. May I be so bold as to draw your attention to the ongoing spat between Mark Frith and Paul Ashford as they come to blows once again in their respective Heat and OK! camps. The last time these two magazine superweights were at loggerheads was over the Heat sticker scandal - where Mark was forced to apologise to readers after giving away free Harvey stickers saying something along the lines of "Harvey wants to eat me". Bless the poor lad. Of course, Richard Desmond and entourage were only too keen to cash in on Heat's bad fortune by running several articles across the celebrity titles backed by the glamour model mum stucking up for her son. Now it seems, with the wrangle over Jordan's son abated, they are now fighting over who got the exclusive on Jamie Lynn Spears. Managing media? What a scrum. There's fewer casualties on a rugby pitch.

stand up and be counted

2008-01-09T02:07:00.000-08:00

Boring, dull and irrelevant. Just some of the criticisims being levelled at media management not just in the "outside world" but even in professional or academic circles. But surely in an age when we are all so-called citizen journalists - or at least with the power to fittingly "empower" ourselves - we are all, indeed, media managers. Has anyone really sat down to reevaluate what it means to be a media manager? Self-publicist, perhaps. Or is this about managing media?